GRAPHIC DESIGN PORTFOLIO
BRAND REDESIGN/ STATIONARY/ SYSTEM DESIGN
OVERVIEW:
A modern rebrand for a local Jacksonville artist cooperative, refreshing their visual identity to feel contemporary, professional, and unified across both physical touchprints and digital communications.
DELIVERABLES:
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Primary Logo & Brand Mark
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Stationary Suite & Business Cards
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Custom Rubber Stamp
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Social Media Assets ( "Call for Art" Digital Cover
DESIGN STRATEGY
Replaces outdated visual clutter with a clean, flexible logo system that works effortlessly across small physical applications (stamps, business cards) and digital promotion. The streamlined identity gives the cooperative an elegant, professional presence that highlights its artist members and gallery calls.
VISUAL IDENTITY/EDITORIAL/CUSTOM ILLUSTRATION
OVERVIEW:
A complete visual identity and launch campaign for a new gallery hosted within the Palm Valley Realty offices.
The design establishes an unique artistic identity while maintaining subtle stylistic harmony with the parent real estate brand.
![[EU-Size] Business Card Mockup.jpg](https://static.wixstatic.com/media/7cabb5_f067145189ff470bad1bd6e6710b057c~mv2.jpg/v1/fill/w_364,h_306,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BEU-Size%5D%20Business%20Card%20Mockup.jpg)
DESIGN STRATEGY
The logo mark seamlessly fuses Palm Valley's signature stylized palm leaf with a fine art paintbrush stroke set above clean, refined typogrpahy.
For the debut exhibition titled
"Through The Eyes of My Muse" the campaign explores how we see ourselves through the nature and animals that inspire us. The visual story centers on a fox looking through a keyhole motif, paired with elegant typography and structured editorial layouts.
DELIVERABLES:
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Gallery Logo and Business Cards
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Promotional Poster
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Exhibition brochure
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Custom Digital Illustration
CAMPAIGN DESIGN/DIGITAL & PRINT/SOCIAL MEDIA
OVERVIEW:
A multi-asset environmental awareness campaign created for a global non-profit, designed to translate environmental data into an immediate, high impact visual narrative across print, digital and apparel channels.
DELIVERABLES:
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Print Campaign Poster
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4-Slide Instagram Carousel
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Environmental & Apparel Mockups (T-Shirt)
DESIGN STRATEGY
Built on a strict, Swiss - influenced typographic grid, the campaign centers on striking visual metaphor - a polar bear silhouette integrated with sinking typography to symbolize rising sea levels. High-contrast color blocking and precise hierarchy ensure the message translates seamlessly from physical posters and apparel to mobile social feeds.
BRAND IDENTITY/EVENT BRANDING/WAYFINDING
OVERVIEW:
A comprehensive brand identity and event collateral suite for a major outdoor music festival in Hyde Park, London, capturing the rhythm, movement, and energy of live jazz through bold graphic systems.
DELIVERABLES:
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Event Logo and Visual Identity
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Festival Poster and Mood Board
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Vector Site Map (Hyde Park)
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Stage Setup Blueprint
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Festival Booklet
DESIGN STRATEGY
Combines expressive typography with technical precision. This visual identity balances dynamic graphic elements with functional, grid based layouts for editorial content - ensuring festival-goers can easily navigate stage setups and schedules while maintaining energetic aesthetic.
